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On The Dangers Of Commercialising Spirituality

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Morgana Post number 25402 Posted: 8th February 2019     Subject: On The Dangers Of Commercialising Spirituality
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Selling Enlightenment: On The Dangers Of Commercialising Spirituality
Marta Brzosko - Jan 30-2019

Most of the meditators portrayed online are beautiful, slim women in paradise-like locations. I wonder why. Photo by Max Rovensky on Unsplash

“(…) what is deceptively being presented to the general public as a viable and appealing alternative to mainstream religious institutions is largely owned by corporations and individuals looking to profit from people’s natural interest in spirituality, making it nothing more than a cleverly disguised offshoot of the mainstream itself. ” — Vida Narovski, Conscious Reporter
The era of paying the Catholic Church for salvation seems to be over and long forgotten. Yet, what we observe today with mindfulness gurus and transformational coaches charging heavily for helping us to achieve enlightenment, is not all that different.

What’s remarkable is that we are more than willing to pay for this kind of service.

The number of people who identify themselves as “spiritual, but not religious” seems to be increasing. This phenomenon, combined with the rise of depression and commonly shared feelings of overwhelm and inadequacy, have created a peculiar market for a product that would be unthinkable through most of human history.

The new enticing commodity is spirituality.

The expansion of the young — but already well-established — spiritual industry is most easily observed online. I see the ads being thrown into my face pretty much everywhere I turn: in my email inbox, on Youtube, in Google Ads and in pop-up subscription windows. Fair enough: I am interested in spiritual work.

I can certainly identify as “spiritual, but not religious”. I guess this itself makes me the perfect target audience. Or even a model marketing persona. So the marketers are actually doing a great job.

And that’s the problem.

The advertisers doing a good job of selling spirituality means that, as a society, we are slowly but steadily transforming our understanding of what spirituality is.

I fear that, ultimately, we will trivialise it as nothing more than yet another commodity to consume. And that would mean that we get rid of the last bastion of human experience that’s free of comparisons, the success-failure spectrum and the endless quest to achieve.

Not sure about you — but to me, this seems like a dramatic loss to our culture.

read on... ... 420ed38ad2bf
ChristopherBlackwell Post number 25403 Posted: 9th February 2019     Subject: A lot depends on the person and his/her spiritality
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I can remember years ago when the Green Egg was a Pagan print magazine, in the United States, the second time around and there was an advertisement for an athame, carved from a single large Brazilian quartz crystal for only &1,796.00. Now, this would be either the late 1980s or early 1990s. By there next issue there were all sorts of letters to the editor about how obscenely expensive that was. Green Egg promised to never allow that company to advertise in it's magazine again.

But nevertheless, the Wiccan religions were already well commercialized. The Frosts had their by mail Wiccan school and the number of Wiccan101 books was already growing in number, each book basically copying what the one before said, and the one after would also copy. I probably have afew dozen of these books in my library. Some of the first ones were given to me, as I could not afford to buy any, but as my finances improved I was guilty of buying more of them simply because I could occasionally afford to do so, and then could easily afford to do so. In1984Iwasimpressedthat my High Priestess had twenty different books on Wicca, and now I probably have over two hundred of them myself, but now I question the actual value of many of them. But I was crazy about books and I wanted my own library, now I have two libraries, the other on railroad history. Fortunately my general poverty kept me from developing many other expensive Wiccan buying habits. I only have two other, one buying beeswax candles, and good frankincense. I did have a hand made witch's broom made. but most everything else is whatever I had on hand.

A lot of things we consider necessary today, our Witch ancestors would have laughed at. Candles were expensived and did not come in colors, unlikely that they would have had an athame, if they needed a knife, it was the one and only knife, used for everything else, a wand any twig would do, robe, you must be joking, long elaborate rituals, unlikely for a person who worked from sun up to sun down. Likely they did not even case a circle either. So I compromise, having most of the tools of Wicca, but most of them items that I already have on hand. Nothing fancy, most of it stuff you might expect to see in a old Desert rat's home. After all the magic is what our mind creates, not how expensive our tools are. We could, if we wanted to, do our magic with none of the tools. We the Wiccans get to decide if we want to be a marketmaker's dream or not, none of it is required.


Wisdom is what is left after you have done all the dumb stuff
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